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Spread Some Holiday Cheer: A Friendly Guide to Client Gift-Giving

Writer's picture: Eric GoldmanEric Goldman

Updated: Jun 30, 2024



Giving holiday gifts to your clients is a great way to show them you value the relationship and appreciate their business. What follows are some helpful tips.


Know Your Clients: Get to know your client's likes and dislikes so you can give them something they'll really appreciate.


Budget: Figure out how much you want to spend. It's gotta make sense for your relationship and your company's rules.


Personal Touch: Choose gifts that feel personal. Stuff that connects with your clients' interests or can be useful in their lives.


Not Too Promotional: It's cool to put your logo on the gift, but don't go overboard. Remember, it's about saying thanks, not pushing your brand.


Say It With Words: Add a handwritten note or a heartfelt card to your gift. Tell them why you appreciate their business.


Timing Is Everything: Send your gifts in time for the holidays or for special milestones in your partnership.


Think Inclusively: Be mindful of your clients' backgrounds and beliefs. Go for gifts that everyone can enjoy.


Practicality Counts: Useful gifts rock! Think gift cards, high-quality office supplies, or tech gadgets.


Deliver in Person: If you can swing it, hand-deliver the gift or include a personal note. It shows you care.


Follow-up: After sending the gift, shoot them an email or give them a call to make sure they got it and to say thanks again.


Keep Tabs: Keep a list of what you've given in the past. It'll help you avoid repeats and keep things fresh.


Remember, it's not about breaking the bank—it's about spreading some holiday cheer and showing your appreciation. Keep it personal, keep it friendly, and you'll be golden!

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